Women can spend on average $110 monthly on beauty, fitness, and wellness, yet intimate health, central to well-being, remains overlooked and underserved.
65% of women report experiencing intimate pain in the past year—often during sex. Many go without support.
And it’s not for lack of searching: pelvic pain, irritation, and infections consistently rank among the top health queries by women globally.
Why? Because intimate wellness is affected by many factors across all life stages:
Pelvic floor dysfunction, hormonal shifts (puberty, postpartum, menopause, cancer recovery), hormonal contraceptives, intimate washes, antibiotics, antidepressants and more.
The pain can be sporadic or chronic:
😣 Pelvic floor spasms, tightness, painful penetration (vaginismus)
🦠 Irritation, BV, yeast and bacterial infections
😳 Postpartum trauma, tears, episiotomy scars
🌵 Menopause dryness, atrophy, irritation, UTIs, painful sex with low estrogen
❗Chronic conditions like endometriosis
And yet, despite very common conditions, intimate health products remain fragmented, with low adherence:
Dilators that hurt.
Lubricants and gels that leak.
Local estrogen, antibiotics and probiotics for microbial health, with inconsistent results.
It’s not one thing or another.
That’s why we created Aquafit Intimate Gel Sticks—for all-in-one self-care.
Strengthens pelvic floor muscles 🌀
Deeply hydrates 💦
Rebalances vaginal pH with rapid acidification to relieve irritation, BV, prevent infections, support healthy flora. 🌿
A novel vaginal hydrogel. Safe, hormone-free, and most importantly—designed to feel good.
No shame, no pain, everything to gain with intimate well-being.
Beauty, Fitness, Wellness
What About Intimacy?
