Intimate Wellness, Self-Care

We are pioneering intimate wellness self-care products and services for women. Our pure natural products are made of plant-based ingredients, free from hormones, vaginal irritants or toxins and uniquely designed for the vaginal environment.

Taking care of your intimate wellness is personal. That’s why our digital Self Care Space offers intimate wellness information, directly to and for women.

We are committed to improving women's lives through applied science, usability and design, making intimate wellness accessible to women everywhere.

Starting with an unmet need, we innovate products and services that feel really good and work really well, to deliver pain free intimacy for women of all ages.

Rebecca Sternberg, Co-Founder, CEO

BA Harvard University, MArch Rice University.

25+ years experience in innovation, design thinking, usability, media, communications, architecture, entrepreneurship. Educator and senior lecturer in strategic design for impact.

Vered Italiano, Co-Founder, CTO

BSc Applied Chemistry, Shenkar College of Design and Engineering. MSc Applied Chemistry, Hebrew University.

25+ years experience in leading multi-disciplinary teams in advanced applied chemistry, R&D, product development, 3D printing as former head of consumables for Polyjet at Stratasys.

Varda Messer, Co-Founder, COO

BDes Graphic Design, Pratt, NYC
+30 years experience in design, international manufacturing, global sales and operations.

Dr Amy Kesselman, CMDO
B.A. Columbia College, MD Albert Einstein College of Medicine. Residency in Obstetrics and Gynecology, LIJ Hospital, NY.

Leading Obstetrician and Gynecologist with over 25 years experience in Women’s Health in academic medical centers and private practice in NY and in Israel.

Our Investors

We would love to hear from you

We would love to hear from you: comments, suggestions, testimonials, improvements and anything that you would like to share.

We learn from each and every woman's experience.